Our story – from a hobby to a trusted brand

Welcome to Discus Store – the place where professionalism meets love for the underwater world. Since 2011, we have been building trust and community among all those who love aquariums – from beginners to experienced aquarists. With us you will find not just products, but solutions, expert support and long-term partnership. Our story – from hobby to trusted brand It all started with a small room and a great passion for breeding discus – one of the most demanding, but also the most beautiful tropical fish. Over time, the interest and trust of our customers inspired us to expand the assortment, create an online store and reach customers throughout Bulgaria – and beyond.

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Discus Store is a symbol of quality, reliability and inspiration in the world of aquariums.

Our team

Our mission: "Supporting every drop of life". We believe that good care begins with the right choice - of aquarium, equipment, food and knowledge. That is why we offer only selected products, tested by us and recommended by experienced aquarists. We strive to be not just a store, but a trusted advisor and partner in every aqua adventure. We actively participate in specialized exhibitions, exchange experience and knowledge, and look for new partners to expand the variety and improve the quality of the products offered.

Why trust Discus Store?

Fast delivery within 1-7 business days

Fast processing. Secure delivery. Excellent condition. We carefully package every order to ensure it arrives quickly, safely, and on time — just as you expect.

Affordable prices – a reasonable balance

We offer a reasonable balance between quality and value to get the best for your aquarium without unnecessary costs.

Individual approach to each client

We do not offer “one-size-fits-all” solutions. We provide personalized care for each client and their project — according to the needs, goals, and specifics of the aquarium.